The concept of direct or private messaging isn’t breaking news in 2022. Twitter DMs are direct messages - the platform’s inbox that lets Twitter users communicate in private.įrom “Likes” to and almost all your Twitter activity is transparent. That’s exactly what we’ll cover in this quick guide. However, many people still don’t understand the ins and outs of how Twitter DMs work. Further, 55% of brands use direct messaging for marketing purposes, showcasing the enormous opportunity that social commerce provides. Direct messages (DMs) are among Twitter’s most notable features.Īccording to the latest Sprout Social Index™, 60% of brands agree that private/direct messaging plays a role in their customer care strategy.